Foodphoto hybrid production hub
Always ready for what’s next.
Never fake food.
In the ’90s we made the jump from analog to digital. Now we’re gearing up for the generative age. Hybrid production means your product stays authentic, while your creative range becomes limitless.
Shoot
Your product is really photographed and styled, in our studio in Ghent or on location. You follow along live and approve every image on set.
AI retouching
Selection, retouching and colour correction in your brand style. Then we expand your images with AI:
- New background
- New styling
- Other formats
- More or fewer ingredients
- Motion
Delivery via media hub
All images in every format are ready in our media hub: share, download and find them whenever you need them.
Product truth first
At Foodphoto, product truth always comes first. We never fake food. Your product is always really photographed, styled and lit. Our craft remains our core, no matter what. But we’re not afraid to move with new possibilities, and to expand our services with them.
And the rest?
Your call. AI can save you time and budget. Think of moods, seasons, markets, surfaces and sets that would otherwise take weeks to build and days to travel to. When volume, variety and speed matter more than product truth, AI can be a route for your food brand.
Train your own data
Every Foodphoto client has access to their own secure database, the Client Corner. Your brand visuals are stored there in the highest quality. No hassle with expired download links. Promise. View, download or forward them at any time of day, with a single click. Click. Done.
Foodphoto Mediahub
So every image Foodphoto ever made for you is neatly collected in your Client Corner. Not that it stops there. In the Mediahub we can now reuse those images to train brand-specific AI models. New packaging? Easy. Swap ingredients? Done. Giving feedback or generating new proposals for your next campaign: just ping our team in the chat.
What you get with the Mediahub: a brand-owned image bank, an AI sandbox and a direct line to us. And best of all: the Mediahub is not an extra feature. Foodphoto clients get a Mediahub login as standard when we work together.
And the rights?
Fair question. The EU AI Act, GDPR, intellectual property, data security: AI regulation is still in its infancy, and therefore volatile. That’s why we make sure you’re covered at Foodphoto: your data is safe, your IP is protected, and every workflow we run is built with compliance in mind from the start.
More questions? Just ask, or check our FAQ for bite-sized answers.
Our team
Our AI artists make sure your brand identity stays protected. They refine, correct and finish until the image convinces.
What can AI do for your brand?
Foodphoto is taking the next step in studio content. Shall we explore together how your next campaign can be faster and smarter?
How we work
01Shoot
Your product is really photographed and styled, in our studio in Ghent or on location. You follow along live and approve every image on set.
02AI retouching
Selection, retouching and colour correction, consistent with your brand style and ready for every channel.
03Delivery via media hub
We build the world around your product with AI: environments, moods and variations. Every image is curated and finished by our team.
Cases
Testing concepts before the shoot, fast content for fast channels, variations on a previous campaign. Generative AI brings unprecedented speed to production. Take a look.
